We turned our own content pipeline into a product.
TomSocial began as the system that quietly publishes content for our own brands every week. It worked so well we made it a product. It's built by iS3, a UK technology company making governed Ai for businesses that can't afford to get it wrong.
The product's whole reason to exist is that the work gets done, even on the weeks the client goes quiet.
Ai drafts, a person decides. The approval gate is the principle we will not trade away for speed.
Sold on robustness and governance, not on speed. Consent and data protection are in the build, not the roadmap.
TomSocial is the content module. It shares a login, a database and a governance posture with the rest of the estate, so the modules read from each other rather than working in isolation.
Small businesses know they should be posting. They rarely have the time. The week fills up with the actual work, and marketing is the thing that slips, until the feed has been quiet for a month and it feels too awkward to start again.
We had the same problem, so we built a pipeline that researched, drafted and scheduled content for our own brands on a fixed weekly rhythm. The rule we set was simple: the content gets made whether or not anyone remembers to feed it. A quiet week is not a blank week.
TomSocial is that pipeline, turned into a product anyone can run. It keeps the human in charge of what publishes, handles other people's data with consent built in, and follows the same governed standards as the rest of our estate. Reliable, not flashy. That's the point.