TomSocial
How it works

Client input improves the content. TomSocial always makes it.

That one principle shapes the whole system. Your week is built from everything we already know about your brand, then sharpened by anything you add. Here is the line it runs on.

The formula
Brand profile+Sector pack+Weekly input+Google reviews+Photos+Content memory+Date context=Personalised content, every week

Two engines, one production system

Both feed the same approval queue, the same calendar, the same content memory and the same publishing layer.

ENGINE A
WEEKLY CADENCE
Social, on a rhythm

Three posts a week as standard, tailored per platform, generated early in the week from your weekly input, or the fallback if you stayed quiet. Captions, hashtags and alt text, ready for approval.

LinkedIn, Facebook, Instagram and X
Adjustable cadence per tenant
Never a blank week
ENGINE B
RESEARCH BLOG
Long-form, properly researched

Topic discovery from your curated sources, deep research, a draft in your voice, a featured image and a publish to your blog, then social derivatives spun out from the finished post.

Curated feeds, named accounts, ban list
Published to your blog (Sanity)
Repurposed into social automatically

From quiet Friday to published post

STEP 01
Inputs
Brand profile, sector pack and voice are set once. Each week adds the optional Friday reply, fresh Google reviews, uploaded photos and your curated research feeds.
STEP 02
Generate
Both engines draft in your voice, reading content memory so nothing repeats. Imagery is generated as photorealistic heroes or branded cards. A sparse brand still gets a full week.
STEP 03
Approve
Everything lands in one approval queue with per-platform gates. Approve, edit then approve, or reject with a reason. The gate is mandatory and cannot be removed. Rejections teach the memory.
STEP 04
Publish
Approved content is scheduled through Metricool at the best available times, or handed to an operator for manual placement if a channel isn't wired yet. Creation never waits on a connection.
Better together

Content that follows the plan

TomSocial and TomPilot share the same secure foundation. Turn on Align to strategy and your content reads the pillars, goals and OKRs from TomPilot, so the marketing you publish pushes the strategy you set. One login, one estate, one direction.

See TomPilot →
ALIGN TO STRATEGY
Pillar · Direct retail growth
Posts lean into the trade-accounts push
Goal · 22 kitchens / month
Showcase finished installs, invite enquiries
PULLED LIVE FROM TOMPILOT · READ-ONLY

Want to see it on your brand?

Start a trial and approve your first week, or book a call and we'll set the whole thing up with you.

Start a trial →See pricing